A small business marketing plan can sometimes be a complicated thing to formulate. The number of factors involved is immense, such as what avenue of advertising–print, online, television, radio, etc. Of course, there are many different factors involved in this decision, but it is our personal goal of my blog is to have a focus on informing our readers of the advantages that come with online marketing.
Every day more and more people visit and use the web frequently, to find the things they need, whether they want to buy a specific product online, or they want to find a business to go to locally. As we become a more modern, technological society, these numbers will only increase. As a result that has long been observed and established over the past few years, people are searching for businesses online and not on the Yellow Pages. Thus, this method of advertising is the most sustainable, because not just the present, but the future of advertising is largely the internet. By starting a small business marketing plan now, you are both investing into your future AND taking the initiative to stop missing out on the clients who are online, and finding your competitors instead. Here are some points to think about:
10 people search for “furniture store Los Angeles” a day. Do you think these people make sales from having such an authoritative positioning?
So, as you can see so far, online marketing is the easiest, the most targeted, and the most profitable. It may be intimidating to people who aren’t familiar with technology, but stay familiar with our resources here at The People’s Marketing to get more familiar with this amazing source of exposure. If you want to know more, are in need of more in-depth consultation or a market analysis, or would like our team to strategize a small business marketing plan for you, feel free to get in touch with me!