WordPress is my forte and go-to for frameworks, although I’m perfectly comfortable developing in more experimental, and conventional environments. I find that for the end-user, WordPress serves the best middle ground between rights of the consumer (open source; so you own your own code, which is not true in many cases), the customizability options a customer has post-launch, and ease of development for developers – which in turn saves developmental costs in the short and long-term. WordPress is certainly not a 100% solution to the web that it can be touted to be (although WordPress-only web development is legitimate), but it is a very good framework for organizing, inputting, and rendering data for both the developer and the user. It’s the best in fact, unless you have specific niche needs such as extensive product catalogs, but even then WordPress can handle that as well. It’s infinitely extensible and why I never hesitate to use it for building sites for people to manage in the future, from service-based informational websites to eCommerce to community to high-end.
I utilize email marketing day to day in managing campaigns for clients and for myself, using APIs/services such and Sendgrid, Mailchimp, ETC, in order to keep campaigns as orderly as possible, as well as helping you to understand how the mailing process works, since the logic is abstracted to graphics on these websites, we’re not looking at code, but very elegant user interfaces!
I use and utilize SMTP daily in many types of solutions within APIs like MailChimp, Mailgun, as well as programming languages such as PHP and Python that allow me to directly interface with a mail server through the SMTP protocol, and the relevant programmatic API.
Analyzing how traffic flows on the web and how you can capture it” backcontent=”I’m extremely familiar with Google and Bing’s respective ad programs, and thusly their keyword research tools which allows me to have a intimate grasp on search numbers for both PPC(Pay Per Click) ad campaigns and organic natural SEO campaigns for your business.
I’m very experienced in gathering data on the web and have a natural interest in statistics in marketing, I can utilize tools to screen scrape anything that a project might require for it’s completion, regardless of how old or odd it might be. I can also write scripts to automate simple tasks on your computer like generating PDFs with dynamic variables, ETC.