3 Solid Concepts to Improve Your WordPress Site in 2016

Kate Web Development, Branding & Marketing

It’s 2016 and WordPress has come a LONG way since it’s inception. Some of the basics still stick with us.

WordPress – even with as much competition as you now see – is the biggest CMS ever at this point in terms of reach and use, which just means that development nearly doubles daily due to companies investing money into coding new APIs, internal and external for WordPress. The community is ever-growing that utilizes WordPress.

Speaking on external, not that the internal WordPress team hasn’t been doing their job, they have built an extremely solid core and it is our time as developers to step in and extend the software in the way we want and was intended to. This brings us to the first paradigm, visual-based design within WordPress.

Visual Editors

WYSIWYG editors have been around for decades, with all versions of Microsoft Word, for example. The problem here is when people try to use these textual formatting editors to lay out templates. It almost never works and it made the internet very ugly for a very long time! The logical solution to this isn’t to throw away WYSIWYG editors, but rather, incorporate them into a design scheme that was designed for making layouts and webpages, not simply a page of text. There’s so much to put to use with visual editors that can go hand-in-hand with flexible handling of styles and aesthetic in WordPress templating.

Design Effects

Parallax is a bit of a mystical terms within design today, as the word itself has many meanings, and the more colloquial device infers 2 images, moving in opposite or differing directions at subtle directions. This creates an illusion of motion within the display, and is highly utilized by most modern web design. Careful use of Parallax speeds can create breathtaking effects of motion within a technically motionless screen. Try a Parallax section in Visual Composer if you have it in your WordPress site (most of my sites come with it pre-installed for you). It may take a bit of getting used to and tweaking, but boy is it awesome when you get the right effect for the right section of content.

SEO At Your Finger Tips

As always, do the proper market research before you write an article so you will know whether it’s worth writing or not from an SEO standpoint. Once you’ve created a solid plan of action for your SEO, you’ll be better off to handle most of your on-site optimization with the help of an SEO plugin, like Yoast SEO Plugin. This allows you to edit the meta data, title, description, etc. at the bottom of pages, assign keywords to pages to track your analytics and optimization ratios per page. If you’re looking to make SEO easier and you’re not on WordPress, getting there and setting up any SEO plugin at all will be an advantage and improvement to your plan. WordPress delivers really clean code to the eyes’ of search engines so that’s automatically an improvement.

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