Building a brand image is one thing, but undertaking the perfection of your audience’s online user experience on your website – or maybe your web application, is an entirely different thing.
Small Business Website User Experience
Now, let’s take into account the circumstances that surround marketing campaigns when discussing small business web marketing strategy. May there be set-backs? It’s all accounted for in the well-known risk in small business to manage a web presence. With less budget but more hands typically “on-deck”, hiring in-house employees or training for managing is more likely of a scenario. But here’s the thing: No matter if you’re employed in-house to manage social media campaigns or if you’re contracted to create content that engages website audiences, you have to keep one thing in mind above all and that won’t ever change: the audience! When it comes to managing all kinds of aspects of internet marketing campaigns that exhibit excellent user experience borrow their success from the following:
Tips for Tip-Top User Experience on the Web in 2015
- Let’s get this one right out of the gates: Responsive Design is a must. Having unique and customized design is entirely possible with proper coding – and avoid anybody trying to sell you on the use of an ‘m dot’, or mobile redirect application that only masks the problem and only for a portion of your audience. Responsive Design covers all bases so you know your visitors are able to foremost access and easily view your site.
- Have your most important calls-to-action in your header and footer, primarily a phone number, email, form, or social media links. It’s incredibly important to have these areas more prominent and full of the entire information that one would want to collect. This ties into the above and the fact that many people are viewing more often from mobile devices and when your site is viewed on smaller devices – these header and footer areas stand out a lot. Also, think about it; for example, don’t you usually scroll and read, but typically “land” back at either the top or the bottom of the page if you’re on your phone?
- Don’t over-indulge in the fancy conventions that are now at ease, available — as well as trendy. Specifically, I would be talking about things like parallax effects, full-width images on-screen, and how those two effect load time if the images are too large; things like too much CSS3 animation effects on text paragraphs and random elements cluttering, too many graphics, or too much un-optimized code trying to load onto a single page of your site. Take all of these things into account (and more) with load time as your focus, and cut back where you can.