One clear sign that you are not executing your online marketing plans effectively is if you forget to tidy up those plans with the important (should be first) step of marketing analysis. Website marketing analyses don’t need to be expensive, although letting the pros handle the, otherwise raw data, will save you time and error, but business owners who shy away from the reality of analysis altogether will senselessly fail to evaluate what the highest return on marketing investment is—and what it could be.
Business analysis doesn’t always need to be complicated. Despite pitfalls that may be placed in the way success along the way, if all innovators and thinkers were to neglect performance testing, we would have never had the great inventions come along like light bulbs and motor vehicles. While Edison and Ford worked tirelessly at never giving up, they never reached their goals without also figuring out exactly what was and wasn’t working—and changing. If you want to improve the way your website is performing, capturing leads, making money, and getting the right idea across to you audience, you must face the facts (and figures). The analysis behind web marketing can seem especially confusing within business, but the tips and tools within this series will help you to do so more successfully, without as much time, and definitely without so much of that complicated thing called guesswork.
Turning Guesswork into Yes-work. What’s the first step to managing and analyzing your website marketing? You have got to say YES, first, to enabling the process. If you don’t have any web traffic analytics tool installed onto your website, you are essentially saying no—let’s not care about how all this work pans out in the long run. A great list of tools to get you going and help you say YES, loud and clear:
By setting up any one (or a combination) of the above tools, you will be putting yourself at the capacity to reach far beyond the competition—but more importantly—make a further reach towards the more important party: your visitors, the goal of any marketing analysis effort.