How to Increase Google Page Authority | 3 Important Factors

Kate Web Development, Branding & Marketing

Want to know all the juicy secrets to getting your site ranking favorably on Google? Then you’ll need to know a thing or two about Page Rank. As we discussed in Part 1 of the series on Small Business Blogging, it is a very important contributor to your website or blog and its ability to rise through the ranks. If you’re clueless on how to increase Google Page Authority, then you’ve come to the right spot. This should clear some things up and bring about a thorough understanding of what steps you should be taking to ensure that you are on the right path to gaining more visibility and search engine traffic.

What is Page Authority and Why Do I Want Some?

You wanted to know all the juicy secrets right? Well understanding this how-to sure is a juicy one. You may have heard of the term “link juice.”  Link juice is all about Page Authority – or vice versa. Literally. It is one of the many factors Google decided to include in their algorithm for deeming where a site deserves placement- it just happens to be a very critical one. It is an actual, numerical rank of importance on a scale of 1 to 100. Page Authority 100 is the crème de la crème of SEO authority. In order to gain some authority, you can wow Google by getting your hands on some “link juice.” Simply put, link juice is just a nice way to illustrate the way that Page Rank can be shared and passed on from one web page to another.

The How: 3 Important Factors To Increase Google Page Authority

Getting your hands on the special juice isn’t as hard as you may think, but it doesn’t happen over night and requires some diligence on your part. Generally, Google updates the Page Rank of a site every few months. Here’s 3 steps to take that will help increase Google Page Rank for your site next time around:
1. Obtain Quality Backlinks. In order to get link juice passed on to your page, you will need to obtain dofollow links that point to your website. Link to not just your homepage, but try to obtain high-quality inbound linkage by having relevant, dofollow links pointing to your page. Do note: it is healthy for your site to have a mixture of dofollow and nofollow links pointing to you to appear natural. Google likes natural.
2. Build Internal Links. You should be sure to create internal links within your web pages. In fact, every single page and blog post on your site should contain at least one link that points to another page on your site. This will not only help your readers, but it will decrease your bounce rate, increase Google Page Rank, and thus help you! 3.
Control The Juice YOU Pass On. It’s important to watch the amount of external links, or outbound links, that your site has pointing outward. Outbound links that have the nofollow tag will be prevented from passing on your own site’s juice. You don’t want to deplete your reserves. Part of building up your own reserve, though, is having a sufficient amount of outbound links to high PR authority sites.

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