Tools for Innovation

10 Marketing Tech Trends That Will Shape the Next 5 Years

Marketing is moving fast—but some trends are moving faster. AI might be the buzziest one, but it’s just one piece of the tech evolution reshaping how we connect with customers, build trust, and design experiences that actually land. Marketing tech is getting more human, not less. The next five years won’t just be about automation. …

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9 Tips For Local Marketing Strategies That Capture Leads

Local business owners have a unique opportunity in the online marketing world to not only create highly-targeted campaigns by niche, but to also implement and take advantage of targeting on a geographic level with local marketing strategies. To get the most out of your online marketing as a local business owner, use these local marketing strategies …

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4 Key Ideas to Maximize Your Efforts in the Mobile Marketing Movement

Change is inevitable, and keeping up with the times can mean a great deal to the livelihood of your business. When the dot com boom was first introduced into the playing field, adapting to the new technology of a personal or business webpage was not a necessity, but it boomed why? A fair portion of what is …

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14 Useful Ways to Use QR Codes for Business

What are QR Codes? By now most people have noticed those funky things called QR codes–you know the futuristic looking squares popping up all around town that look like either a portal into the matrix or an alien footprint. QR codes–short for quick response–actually are considered a type of “matrix barcode,” which really only signifies …

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New Technologies for Mobile Merchant Accounts

Guest post by Shannon Martin of MerchantSeek.com. Mobile Credit Card and Payment Processing Technology Many of the latest developments in payment processing news center on mobile merchant account offerings for businesses that spend more time “on the road” than they do back at the office behind a desk. These technologies can be of enormous benefit …

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5 Ways to Use Gamification in Your Marketing Strategy

Are you looking for creative ways to attract more customers to your brand? If your strategy has gone stale or plateaued, gamification in your marketing strategy may be the solution you need. Gamification is the process of incorporating game mechanics into non-game contexts to encourage brand engagement and participation. Incorporating gamification into your marketing strategy …

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