Change is inevitable, and keeping up with the times can mean a great deal to the livelihood of your business. When the dot com boom was first introduced into the playing field, adapting to the new technology of a personal or business webpage was not a necessity, but it boomed why?
A fair portion of what is to blame was the hype, but there also was an equivalency in convenience and effectiveness – people had fun partaking on both sides of the screen. The internet passed the test. Flying colors. But soon enough, however, we find ourselves in a day and age when not just is the internet incredibly relevant to increased success with businesses of all types, but the internet is being used in all kinds of new ways. The same principle applies: what works, stays. Folks, mobile marketing is here to stay for good.
In fact, in a recent study published at the end of last year by Ofcom, consumer research points out that a great deal of internet usage is conducted using mobile devices – and in many countries.
Those stats make me giddy outright, but if you’re seeing laptops still in the lead or don’t find that the strong surge being global is proof enough, let your eyes rest upon these glaring statistics.
Mobile marketing to outrun desktop computer usage?! Not only is that a possibility to ponder, but according to Microsoft Tag research, its a prediction for what we’ll see ahead of us in years to come.
Safe to say the facts speak for themselves and operating in denial could leave your business in the dust. In 2017, there is no longer the need to calculate the value and worth of mobile marketing investment; although you can if you want to, and you sure can share your outcomes and data if you want to, too – there are many, many like myself who warmly appreciate the sharing of analytics in evolving paradigms. Your competitors aren’t just “getting into” mobile marketing – throwing up some QR codes on marketing pieces or setting up the option to “check-in” to your local business. Nope. They are getting in and getting dirty. Everybody is having wild fun with the mobile technology too (just like the dot com bubble), which only naturally leads to.. new functions, usages, and applications within this (not-so-little-anymore) world of mobile marketing.
It is a movement that is snowballing quickly in several directions, and businesses, programmers, and users alike are all discovering both new ways as well as the most efficient ways to enjoy the experience. Don’t let the magnitude of this momentum stop you from building your own mobile momentum.
Whether you’re not in the game yet, or you’re not sure how to get the most of mobile in its current state, you’ve got options; successful, customer-winning options. Let me share with you the most useful and effective mobile marketing ideas.
Many businesses (local SMB’s especially) have reserved their opportunity to tap into an incredible resource: insanely intimate communication with their customers. The truth is that most consumers don’t find SMS marketing intrusive at all as long as they have opted-in to being messaged, most consumers enjoy the special perks, coupons, and offers in the personal manner of SMS, and lastly, not most, but all, consumers who have plunged for the opt-in will 99.9% of the time receive and actually read the message. Not only can you use standard text-messaging in your marketing efforts, but MMS (multi media messaging) is also an option. Do you think direct mail marketing pros of the past would brush the oppurtunity off? Didn’t think so either. A few ideas for ways to get customers to opt-in:
While these are industry-specific examples, any business can easily implement SMS marketing and build a solid list by having simple postcards with the opt-in, on-hand!
They certainly are not a waste in any aspect, with the increasing number of people who utilize smartphones. Even people who don’t are familiar with them by now. These funky boxes of “quick response” codes are wonderful tools when you actually think outside the basic box though. Implementing QR code functionality in ways that will either greatly benefit your customers or impress the heck out of them with creativity, will win them over. QR codes have become a saturated phenomenon, so you’ve got to stand out from the crowd. One example, as the mobile infographic above suggests, is placing QR codes on price tags so that customers can do things like: compare competitor prices, tally total costs, calculate savings, or redeem discounts – all right then and there. Mobile consumers build trust with your brand when the sense of reward is obtained; that sense/trust is invoked or conjured up really as easy as them simply utilizing their gadget in a new or interesting way. See this list for a great bunch of unique suggestions.
How to go about that exactly? Your analysis should include:
4. If you haven’t tackled it already, optimize for mobile searching. I urge you! An overwhelming portion of searches (1 in every 7) are being performed on mobile devices, and a hefty portion of those searches happen while customers are in-store even. What bases need to be covered for a perfect-10 score on the mobile search scale?