What is Social Media & Social Media Basics

Kate Web Development, Branding & Marketing

For those that aren’t familiar with what Social Media is, let me start you off with a definition that lays a good foundation for understanding Social Media basics.

Social Media is simply people communicating, interacting, and sharing information across the web.

Social Media isn’t limited to just Facebook and Twitter, although those are critical points for having a strong social media presence (and are also good for SEO). Social Media encompasses all social networking sites and blogs that people are sharing interests and information which is referred to as content–pictures, texts, links, videos–and content is being shared all day long, around the clock. There are many reasons why having a Social Media Strategy for your small business would be beneficial. The most basic reason to get involved in Social Media is to have the opportunity to engage with your customers more easily than leaving a comment card in a drop-box. With the use of Social Media, you can be responsive to your customers in a way unlike any other, and directly influence their perception of your company and brand image.

Another great reason for getting into the Social Media game is having very direct customer insight. Making polls, or asking direct questions, gives you a giant chance to get feed-back about products or services. Social Media doesn’t just benefit your company, but it is also there to help your customers. You can provide your customers with promotions, available to those if seen online, and this rewards them for their loyalty. This builds great customer rapport and will increase your customers appreciation of you as well! Nothing beats interaction with customers, and let’s face the facts–your customers are definitely already online, understand Social Media basics and beyond, they’re just waiting for their favorite companies to jump on board!

Social Media Basics | Tips To Consider – What is Social Media?

If you are a beginner at Social Media, this Social Media Basics advice is aimed at you. It will help you on your way to forming a strong Social Media Marketing Plan, and give you more insight into what your customers are going to positively react to. These are just the basics of Social Media, but this will create a very strong foundation.

what is social media??white apple device with blue logoConnect and Engage: Harness the Power of Social Networking on Facebook

Facebook is a leading social media platform that has revolutionized the way people connect and share information online. Launched in 2004, Facebook has grown into a global phenomenon with billions of active users worldwide. It provides individuals, businesses, and organizations with a powerful tool for communication, networking, and content sharing.

At its core, Facebook allows users to create personal profiles and connect with friends, family, colleagues, and acquaintances. It provides a virtual space for people to share their thoughts, experiences, photos, videos, and updates, keeping them connected in real-time. The platform enables users to build a network of connections, known as friends, and engage with their content through likes, comments, and shares.

In addition to personal profiles, Facebook offers Pages specifically designed for businesses, brands, public figures, and organizations. These Pages allow entities to establish an online presence and interact with their audience. They provide a range of features and tools to showcase products, services, events, and more. With a Facebook Page, businesses can engage with customers, share valuable content, provide updates, and even run targeted advertising campaigns to reach their desired audience.

Facebook News – What is Social Media?

Facebook’s News Feed is a central feature that displays a curated stream of posts and updates from users and Pages that an individual follows. This algorithm-driven feed presents content based on relevancy and user interactions, ensuring that users see posts that are most likely to interest them. This personalized approach enhances the user experience by tailoring the content to individual preferences.

Beyond personal profiles and Pages, Facebook offers various features and functionalities to enrich the user experience. Groups allow users to connect around shared interests, hobbies, or causes, fostering communities and facilitating discussions. Events enable individuals and businesses to organize and promote gatherings, from small meet-ups to large conferences. Facebook Marketplace provides a platform for buying and selling items locally, expanding its functionality beyond social networking.

Facebook has also become an important platform for content creators, influencers, and bloggers. Through features like Facebook Live, users can broadcast real-time videos to their audience, enabling instant interaction and engagement. Additionally, Facebook’s advertising platform allows businesses to target specific demographics, interests, and behaviors, making it a valuable tool for marketing and reaching potential customers.

Overall, Facebook has transformed the way people communicate, share, and discover information. It has become an integral part of many people’s daily lives, offering a comprehensive social media experience that facilitates connections, drives engagement, and empowers businesses to reach their target audience effectively.

what is social media? - person holding space gray iPhone XWhat The Tweet Is Twitter? – What is Social Media?

Twitter is a renowned social media platform that has redefined the way people communicate and share information in real-time. Since its launch in 2006, Twitter has become a global hub for short, concise messages known as tweets, making it a valuable tool for individuals, businesses, and organizations to connect and engage with a vast audience.

At its core, Twitter enables users to create an account and share their thoughts, opinions, news, and updates in 280 characters or less. This character limit encourages users to be concise, making every word count. Tweets can contain text, images, videos, links, and hashtags, allowing users to express themselves creatively and share various types of content with their followers.

Furthermore, one of the defining features of Twitter is its fast-paced nature. Twitter operates in real-time, keeping users updated on the latest trends, news, and global conversations. By following accounts of interest, users receive tweets directly in their timeline.

Engagement on Twitter – What is Social Media?

Engagement is a key aspect of Twitter, and users can interact with tweets through likes, retweets, and replies. Likes on Twitter express appreciation, while retweets enable users to share tweets with their followers, expanding their reach and message.  Replies enable users to engage in conversations, providing an avenue for direct communication and discussions on various topics.

Twitter also utilizes hashtags, which are keywords or phrases preceded by the ‘#’ symbol. Hashtags serve as a way to categorize and organize tweets around specific topics or events. Users can search for hashtags to discover tweets related to their interests or participate in ongoing discussions. Hashtags are widely used to join conversations, raise awareness about causes, or promote events, allowing users to reach a broader audience beyond their followers.

Beyond personal accounts, Twitter offers features such as Twitter Lists, which allow users to curate specific groups of accounts based on themes or interests. This feature facilitates organization and helps users stay updated with the latest tweets from selected accounts. Twitter also supports the creation of Twitter Moments, which are curated collections of tweets that tell a story or highlight significant events or topics.

With its widespread adoption and influence, Twitter has become an essential platform for news organizations, journalists, public figures, and brands to share information, engage with their audience, and stay connected with trends and conversations. It has become a valuable tool for real-time communication, customer support, brand promotion, and breaking news dissemination.

Twitter’s unique blend of brevity, real-time updates, and engagement opportunities has made it a go-to platform for sharing thoughts, joining conversations, and staying connected with the world. Whether for personal use, networking, or business promotion, Twitter offers a dynamic and powerful social media experience.

YouTube in iPhone screengrabUnlock the World of Video: Explore, Engage, and Create on YouTube

YouTube is a widely popular video-sharing platform that has transformed the way people consume and share video content online. Established in 2005, YouTube has grown into a global phenomenon, providing individuals, content creators, and businesses with a platform to upload, discover, and engage with a vast range of videos.

At its core, YouTube allows users to create channels and upload videos on various topics, including entertainment, education, music, tutorials, vlogs, and more. Additionally, users can easily search for specific videos or explore trending content through the platform’s extensive library. With billions of users and hours of video uploaded every minute, YouTube offers a diverse and ever-expanding collection of content.

One of the key aspects that sets YouTube apart is its emphasis on user engagement. Users can like, dislike, comment on, and share videos, fostering a sense of community and interaction. Viewers on YouTube can express opinions, provide feedback, and engage in conversations with content creators and fellow viewers. This fosters a direct connection, allowing content creators to build a loyal following.

The All Powerful Algorithm – What is Social Media?

YouTube’s recommendation algorithm plays a crucial role in suggesting videos to users based on their viewing history and preferences. This personalized approach helps users discover new content that aligns with their interests, making it a platform that encourages exploration and serendipitous discoveries.

In addition to individual channels, YouTube also offers opportunities for content creators to monetize their videos through the YouTube Partner Program. Creators can earn revenue through advertisements displayed on their videos, sponsorships, merchandise sales, and channel memberships. Consequently, this has transformed YouTube into a viable career option for many individuals who produce high-quality and engaging content.

YouTube’s impact extends beyond entertainment and education. It has become a platform for sharing news, raising awareness about social issues, showcasing talent, and promoting businesses. Companies utilize YouTube to broaden their audience, showcase products/services, and engage potential customers through video marketing strategies.

Moreover, YouTube serves as a hub for creativity and artistic expression. Musicians, filmmakers, comedians, and other artists can share their work, gain exposure, and connect with fans worldwide. YouTube empowers creators worldwide, allowing anyone with a camera and creativity to showcase their talent and reach a global audience.

With features like live streaming, YouTube has expanded its functionality, enabling real-time interactions, live performances, and events. It has also launched YouTube Originals, producing high-quality, exclusive content that showcases the platform’s original programming.

YouTube has become an integral part of internet culture, offering a vast array of content for entertainment, education, and inspiration. It continues to shape the way people consume and engage with video content, providing a space for creativity, community building, and global connectivity.


what is social media? - MacBook displaying Pinterest websiteInspiration at Your Fingertips: Discover, Curate, and Share Ideas on Pinterest

Pinterest is a unique and visually captivating social media platform that has revolutionized the way users discover, curate, and share ideas and inspiration. Launched in 2010, Pinterest has become a widely popular virtual bulletin board. Users save and organize visual content as “pins” onto personalized collections known as “boards.”

Pinterest is a visual discovery hub where users explore and collect images, recipes, fashion inspiration, and more. Users can create boards based on specific themes or interests and then save relevant pins to those boards. This visual bookmarking feature enables users to gather and curate content that resonates with their personal tastes, hobbies, and aspirations.

Discovery With Pinterest – What is Social Media?

The key concept behind Pinterest is discovery. Users can search for specific topics or browse through curated categories to find pins that align with their interests. The platform’s algorithm suggests related pins based on users’ search history and engagement, providing a personalized and tailored experience. This discovery-driven nature makes Pinterest an endless source of inspiration and a go-to platform for users seeking ideas and solutions.

Pinterest is not only a platform for individual users but also serves as a valuable tool for businesses and brands. Companies can create business accounts on Pinterest to showcase their products, services, and brand aesthetics.

One of Pinterest’s standout features is its visual search functionality. By uploading or capturing a photo, users can discover visually similar pins on Pinterest, expanding their content exploration and idea generation. The visual search tool on Pinterest facilitates product discovery, style exploration, and inspiration for users.


Moreover, collaboration is another aspect of Pinterest that sets it apart. Users can invite others to contribute to their boards, enabling group collaborations and shared collections of pins. This feature is particularly useful for planning events, sharing project ideas, or collaborating on creative endeavors.

Pinterest also supports e-commerce integration, allowing businesses to showcase their products and include direct links to purchase pages. Users can shop directly on Pinterest, making it a seamless experience to discover and purchase items they find visually appealing.

Furthermore, Pinterest serves as a platform for content creators and influencers to showcase their work and gain recognition. Pinterest helps creators share original content, reach a wider audience, and drive traffic to their websites or blogs.

Overall, Pinterest offers a visually immersive and inspiring platform for individuals and businesses alike. Pinterest is a vital tool for discovering ideas, organizing projects, and exploring trends in various industries.


In conclusion, social media has revolutionized the way we connect, communicate, and share information in the digital age. Platforms like Facebook, Twitter, YouTube, and Pinterest have become integral parts of our lives, offering unique opportunities for engagement, discovery, and creativity.

These social media platforms have redefined the way we communicate, share experiences, and connect with others. They have empowered individuals, given voice to the marginalized, and provided businesses with unprecedented opportunities for growth and engagement.

Nevertheless, it is important to approach social media with mindfulness and responsible usage. Understanding the basics, respecting others’ opinions, and utilizing these platforms to foster meaningful connections and positive interactions is crucial.

As social media evolves and new platforms emerge, we must adapt and explore their vast possibilities to make a positive impact.

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