Of all things in marketing, market research in 2021 is a fast-moving topic and one that needs to be addressed. People practice marketing a lot nowadays, usually more reserved for larger companies, everyone implores some sort of marketing for their own personal brand now. This is a good thing because in that same situation, everyone is putting themselves out there as a consumer as well. We can optimally, all work together synchronously, and market and buy from each other, that is a very beautiful concept to me.
A Larger Part of the Picture: Market Research in 2021
But, the part of marketing that largely gets forgotten as people promote, is market research, or the act of finding your target audience. Marketing is a bit of a “2 edged sword” or yin and yang. Yes, high numbers and impressions and clicks and clickthroughs and views MATTER. But what matters as much, and possibly more, is who those people are. There are countless ways to find out who those people are, and it just takes a little creative thinking. Or you can pay money to access databases, OR use Google itself to gauge interest. I’ll go through a few of those methodologies here.
Tools for Market Research in 2021
First, the easiest and something you likely already do on some level is organic market research. Simply put, you just follow around hashtags on certain sites. Say if you’re selling bath products, the best thing for you to do is first find hashtags related to bath products, and then rank them based on what’s the most active (a spreadsheet is good for this or just a pen and paper).
Then, you want to pay attention to other things that people related to bath products might be interested in as well. For example, this could be cookware or cooking itself. Really, the most successful people who do this are the most creative. Get absurd in your own mind and brainstorm ideas. Ascertain what you believe to have the most drive behind it, and follow those niches as well, drawing parallels to yourself within things. This is how all art works, it’s organic.
Secondly, you can use analytics tools, like Google’s Keyword Tool. Which has become a bit more obtuse and campaign (read, AdWords focused, as it probably should be). It’s harder to gauge exactitudes, but it’s definitely possible to draw conclusions based on patterns of keyword searches to find out what related niches you should be targetting, down to the keyword level. SEMrush has a great keyword tool as well. These companies have been amalgamating data for decades on the keywords. This begets as a more full picture whereas Google tells you mostly what’s recent.
Alternative Tools for Market Research
Another good alternative that has a decent free option is https://keywordtool.io/ you can use all these tools in conjunction for free to get a fairly accurate picture of what you need to chase in a marketing sense. You can also pay and have access to vast knowledge on these places.
Ultimately, your point should be “retargeting” based on your competitors/people co-existing in your niche, using those niches/hashtags/keywords, analyzing the data, and then making decisions based on that. If you amalgamate data from multiple sources it will always be great. This way you can average, and take advantage of where certain ones have weaknesses. However, it’s completely feasible to use just Google’s Keyword Planner. It’s always been a fantastic tool and stays one to this day. You should use your imagination to apply this concept, as it’s applicable across all levels of net marketing and promotion. Ultimately every facet of marketing is creativity. And although research seems boring, it’s just as creative a concept as logos.