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Q&A SURVEY

View some of my favorite website projects to see my skills in action. Find some inspiration for your next project below.

Name

Email Address

UNDERSTANDING YOUR

1: Goals + Audience

A. What is the primary purpose of your website?Showcase BrandIncrease CredibilityBuild AwarenessGenerate LeadsBookingsRequest a QuoteSell Products (eCommerce)Sell Services (eCommerce)Showcase ProductsShowcase ServicesEducateHighlight PortfolioRegistrations / Sign-upsIncrease EngagementDownloadsGrow Email SubscribersImprove Search Visibility (SEO)Thought LeadershipImprove Customer RetentionImprove Site ExperienceSupport Social ActivityBuild CommunityFundraisingDirectory ListingsCustomer Support / FAQsPress KitBlogging / Other Content Hub

Other

B. Who are your primary audiences?Prospective Customers / ClientsExisting Customers / ClientsConsumers (B2C)Businesses (B2B)Small Businesses (SMB)Mid-market CompaniesEnterprise CorporationsExecutivesPartners / ResellersInvestors / Advisors / Board MembersPress / MediaIndustry Peers / Thought LeadersVendors / SuppliersJob SeekersDonors / SupportersMembers / SubscribersStudentsTeachersPatientsCaregiversGovernmentNonprofitCommunity / General PublicOther

Other

UNDERSTANDING YOUR

2: Style + Aesthetic Preferences

Explore the look and feel that best reflects your vision, from colors and layouts to overall tone.

A: Which best describes the vibe of your website?Choose as many as applies.CleanMinimalBoldColorfulElegantPlayfulCreativeCorporateProfessionalTech-forwardInnovativeFriendlySophisticatedEdgySportyEarthyAcademicLuxuryModernClassicWarmDarkBrightFreshCalmEnergetic

Other vibe?

B: How do you prefer the layout to feel?

MARGIN STYLEBoxy & grid-basedOpen & spacious

TEXT + PHOTOText heavy (content-focused)Media heavy (photo/video focused)Balanced between text & media

PAGE LENGTHShort & to the pointLong-form & scrollable

SECTIONS STYLECompact & information-denseSpacious & lots of white space

PAGE STYLEOne-page (all sections stacked)Multi-page (separate pages)

NAVIGATIONMinimal navigation (few menu items)Robust navigation (many sections/pages)

C: How do you prefer the colors to feel?Bright & boldDark & moodyDark & sleekNeutralLight & airyNaturalColorful & vibrantMonochrome / black & whiteSoft & pastelWarm & invitingCool & modernBold contrastsSubtle contrastsMetallic accents

Other colors?

D: Are there any colors you want to avoid?RedOrangeYellowGreenBluePurplePinkBlackWhiteGreyBrown

Other colors to avoid?

UNDERSTANDING YOUR

3: Brand Alignment

Share whether your branding is established, ready for a refresh, or needs to be created through the website.

Q1: How would you describe your current brand identity?

Established and ready to use across the websiteEstablished, but ready for new branding across the websiteNot yet defined — needs to be created through the website

Q2: Do you already have brand assets to provide?

Yes — full brand kit (logo, colors, fonts, guidelines)Yes — partial assets (logo, or some elements)No — I’ll need help creating these

Q3: Should your website branding…

Closely follow your existing brandingRefresh your existing branding for a modern lookEstablish a new brand identity through the site

UNDERSTANDING YOUR

4: Content + Media Preferences

A: What pages should your website include?

HomeAboutMission & ValuesStory / HistoryTeam / LeadershipAdvisors / BoardServices / Solutions / OfferingsService Detail PagesService Category PagesIndustries / SectorsHow It Works / ProcessPricing / PackagesCalculators / EstimatorsRequest a QuoteBook a Call / SchedulingContactLocations / MapPortfolio / Work / ProjectsCase Studies / Success Stories / Use CasesTutorials / How-toClients / Partner LogosTestimonials / ReviewsBlog & ArticlesResource Center & LibraryGuides / Whitepapers / eBooksWebinars / WorkshopsVideo LibraryPodcastNewsroom / Press ReleasesMedia Kit / Brand AssetsAwards / CertificationsCalendarEventsEvent Detail PagesDonations / FundraisingReportsCommunity Forum / Discussion BoardMembership Dashboard & ProfilesSubscriptions / BillingDirectory / ListingsFAQ / Help CenterDocs / ManualsLegal / Terms & ConditionsAccessibility StatementPrivacy PolicyCookie Policy / PreferencesStore / ShopProduct CategoriesProduct PagesCart & CheckoutReturns / RefundsShipping / Delivery InfoWarranty / SupportAffiliate / Referral ProgramPartner ProgramDownloadsFormsNewsletter SignupNewsletter ArchiveSitemap

UNDERSTANDING YOUR