When it comes to SEO, the saying “to err is human” is true.
Because it’s difficult to have complete control over all of the aspects that influence our sites’ rankings, it’s crucial to analyze the most common SEO mistakes on the internet. This post is a list of mistakes that you can make, or are currently making, with your website that can harm your SEO ranking in Google.
Steer clear of penalty from search engines by avoiding these mistakes.
When working on a website’s SEO, it’s just as crucial to take steps to position yourself as it is to prevent making mistakes that could result in a penalty or harm to your ranking. A penalty is a punishment imposed by Google on you for doing something you shouldn’t have done, as determined by the algorithms that create the rules, such as the panda, penguin, and others.
Even if it isn’t directly related, a simple SEO issue could be causing you harm.
It would be great if Google sent an early warning and informed you of the reason for the penalty, allowing you to promptly and precisely resolve the issue. It would also be helpful if Google alerted you on a regular basis about the SEO aspects that you aren’t optimizing appropriately, so that your website is always SEO-ready.
However, I regret to inform you that this is not the case. As a result, it is up to you to thoroughly examine your site, identify flaws, and begin optimizing immediately.
Here are my five top picks for the most common and detrimental mistakes in SEO.
Duplicate Content – Possibly the Biggest of SEO Mistakes!
This occurs when numerous pages contain the same material, which Google does not appreciate. Duplicate material can happen for a variety of reasons that we don’t always consider. If a website has many URLs, such as www.yoursite.com and yoursite.com, for example (without www).
In this scenario, selecting a preferred domain in Google Webmaster Tools is critical.
Abuse of keywords is another possible cause. The goal of keywords is to classify content by theme; however, the problem arises when you use multiple keywords for the same content, resulting in the creation of multiple pages with the same information. Google has historically penalized this HEAVILY in the past years, so I would advise you to be quite wary of it.
But keywords have a lot of power, so don’t underestimate them.
Not only is keyword research a must-do SEO technique, but it’s also a great method to listen to your audience. And it’s that we can’t just write about what interests us; we have to develop material about what people are interested in.
There are a few tools that might assist you in conducting keyword research. These will offer you a good understanding of what your audience is looking for on the internet and will help you come up with content ideas. Similarly, by using them, you’ll be able to tell search engines what your sites are about, which will aid their ranking.
This does not mean you should use the term hundreds of times in a single article; a few times is sufficient. It also doesn’t rule out the usage of synonyms (which you should use!).
Having a design that isn’t responsive – SEO Mistakes
By the way, this can lead to content duplication. You’ll have an additional URL, such as m.yoursite.com, if you construct a separate mobile site from your “regular” site. In this situation, you could write alternative material for your web version, but this would take more time and work.
As a result, creating a single site with a responsive design that adapts to all devices is recommended. Having a website with these features will also allow you to improve the user experience by allowing them to access your website whenever and wherever they need it.
It’s not for nothing that Google favors responsive sites.
Using keywords too much.
This is the other side of the story above, you have to be light with keywords and not “keyword stuff”. Some people discover a really popular term and decide to use it in all of their articles… Big blunder!
This merely serves to perplex search engines, as they are unable to determine which page is the most relevant for that keyword, and hence conclude that none is. This is referred to as “keyword cannibalism.”
The solution is to concentrate each piece of material on a single keyword.
Internal links are often overlooked.
It is critical to identify and fix broken links on our website so that they lead to the correct pages (there are several online tools that can assist you). This will improve the user experience , as well as the number of page visits and time spent on your site.
Remember to include 2 or 3 internal links for each piece of content, as well as links to highly relevant content and natural anchor texts.
External links shouldn’t be ignored.
It is true that having connections to your site on other pages is beneficial to your SEO, but those pages must be of high quality. If you have links on pages with a bad reputation (or none at all), the result will be the opposite, and your ranking will suffer.
As a result, I advise you to develop a solid link-building plan and avoid shady tactics like buying links.
Guest blogging (writing as a guest on another blog), participating in forums, and posting links on social media are all solid instances of link building.