Small Business Online Advertising | Just How Effective?
Most people reading this site are here for a reason, which most likely is to improve their profit margin, or get their services to more people daily. That’s every business owners’ dream–spend less money, make more, do more of what they love. Small business online advertising is the perfect way to go if you have this goal.
There are countless ways to do it, even for free. The most important rule with online advertising is if you don’t understand it, don’t just buy it and hope for results. Read and understand the advertising method you’re trying to use.
Our collective goal at TPM is to provide as much help as we feasibly can for free through the information we share on our blog, but if you need more in-depth help, we too can personally consult, or manage your marketing needs, at very reasonable costs.
Here are just a few of the many ways you promote your business on the web in effective and cost-efficient ways.
Small Business Online Advertising | Some Effective Methods
- YouTube. YouTube is a fantastic venue for any kind of advertising, whether you want to drop a little money on paid ads, or if you just want to create a video to promote your product. A very important thing to remember when creating a small business online advertising video, don’t make a commercial. A commercial is strictly trying to sell someone something, and people naturally “turn off” when someone is selling them something, it makes them uncomfortable. Your goal should be to provide creative and informative content for your users, and your product will sell itself! If you provide your viewership with entertaining and useful content, people will enjoy it, share it, comment on it, and thus, more people will view it and more people will become aware of your brand–and logically, more will buy your products or services.
- Facebook. Everyone has heard that Facebook is a fantastic marketing tool, to the point where it’s almost cliche. There are a couple of different approaches to this, also. Facebook is absolutely perfect for marketing, especially for local businesses. If you want to invest in an ad, you can tweak it so your ad is only shown to people who live in the city that your business is in, or to only show your ad to people who “like” something. If I was a guitar company, it would be pretty good for me to only show my ads to people who like “guitars” or “playing guitar”, and things similar to that, right? You can do the same thing for your business. If you don’t feel like investing money into advertising upfront, you should be creating a Fan Page, and driving potential customers to it. It sounds harder than it is, but definitely possible. Start up getting a small userbase, and then interact with them. Post relevant status updates(not mindless advertisements), reply to peoples posts. Engage these people who are interested in your product and BE an authority, don’t try to be it, just become it and you will be, effortlessly.
Small Business Online Advertising | Now Get Started!
As you may be able to see by now, if you don’t have a online presence, it’s something you absolutely must start to build! Throw up a decent Facebook page, or a couple YouTube videos at least, and let them gain some traction. Who knows, you might even get some sales off them. Take a browse throughout our blog–there is plenty of great information on different areas to get started on and helpful walk-through and explanations on how. If you have any questions, or would like to consult with our team on how we can strategize and manage your small business online advertising, get in touch with one of us today!