What to Consider in Google Search Engine Optimization

Kate Web Development, Branding & Marketing

Hey everyone! Once again I’m here giving you a couple hints and helpful tips for using SEO for your business. I’d like to give you a couple more things to think about that will get you better results for your web marketing efforts using Google Search Engine Optimization.

First of all, lets think about why Google Search Engine Optimization (SEO) is what it is. Google (and the other search engines) are only an algorithm, which is essentially just a math program–or order of operations. Google’s goal is to provide you with the most relevant results related to whatever you want to find.


If we search for “soft drinks” on Google, the first 2 results are Wikipedia, which Google (and most other entities) consider a very relevant and informative resource. Next is Walmart, which is also an “authority” website, basically a “supersite,” which offers solutions to many different problems, services, and products.

Now, Google doesn’t discern these things by magic–it has a very structured and complex way to do it, and at it’s core it is actually very simple. First off, there is what people involved in SEO call “backlinks” but really they are just links. The amount of pages linking to a site determines it’s authority. If I owned a site about soft drinks, and only 50 people around the web linked to my website, but 10,000 have linked to the Wikipedia article, which is more likely to be an “authority” resource? Of course the page with 10,000 people talking about it (linking to it).

Right now I’m linking to the page http://en.wikipedia.org/wiki/Soft_drink <– this is a backlink. That page now has another backlink, just because of the exact link you see in this post. Now, the backlink I just displayed is a very general link. And for one reason. It doesn’t have what we call “anchor text”. This term might confuse some of you at first, but I think you’ll find that you already know quite well what it is: This is a backlink to the same Wikipedia page, but this time with the anchor text “soft drink” –> Soft drink.

google search engine optimizationLinks – Things to Consider in Google Search Engine Optimization

Now, if the same page has 500 backlinks to it with the term “juicy drinks”, it might start ranking on Google for “juicy drinks” because 500 people have linked to it as that, and therefore it becomes an authoritative resource for search queries made by people looking for juicy drinks.

This is all a bit confusing at first, but I encourage you to reread this article. Then, try to think about SEO more logically, rather than how it is alluded to as mythical art-form, then you’ll see it’s really not that hard to understand. Ask yourself, “If I had to rank a website page, what factors would make me think of it as an authority?” and you’ll soon find out exactly what SEO is.

google search engine optimizationContent Creation – Things to Consider for SEO

Another crucial aspect of effective search engine optimization is content creation. Creating high-quality, relevant, and engaging content is vital for improving your website’s visibility in search engine results. When it comes to SEO, content is king.

Search engines like Google strive to provide users with the best possible answers to their queries. They analyze the content of websites to determine their relevance and authority. By creating valuable and informative content, you increase your chances of ranking higher in search results.

Remember to optimize your content for readability as well. Use clear headings, subheadings, and bullet points to break down your content into digestible sections. Incorporate relevant images, videos, and infographics to enhance the user experience and make your content more visually appealing.

Regularly updating your website with fresh content is also crucial. Search engines favor websites that consistently provide new and valuable information. Publish blog posts, news articles, or industry updates to demonstrate your expertise and keep your audience engaged. By consistently delivering quality content, you establish your website as a trusted resource in your industry.

By focusing on content creation as part of your SEO strategy, you’ll not only improve your website’s visibility in search results but also establish a strong connection with your audience, leading to increased traffic, higher engagement, and ultimately, more conversions.

person holding space gray iPhone - google search engine optimizationMobile Optimization – Things to Consider in Google Search Engine Optimization

In today’s digital landscape, mobile optimization is no longer an option but a necessity for any website looking to succeed in search engine rankings. With the rise of smartphones and tablets, an increasing number of users are accessing the internet on mobile devices.

Search engines recognize the importance of mobile-friendly websites and prioritize them in their rankings. Websites that are not optimized for mobile devices may experience lower rankings and reduced organic traffic. Therefore, it’s crucial to ensure that your website is fully responsive and mobile-friendly.

Mobile optimization involves designing your website to provide a seamless and user-friendly experience across different screen sizes. It includes factors such as responsive design, fast loading speed, intuitive navigation, and easy-to-click buttons. Optimizing your website for mobile devices enhances user experience, encourages longer site visits, and reduces bounce rates, all of which positively impact your SEO efforts.

To optimize your website for mobile, consider the following:

  1. Responsive Design: Ensure that your website automatically adjusts its layout and content to fit various screen sizes. This eliminates the need for users to zoom in or scroll horizontally, providing a smooth browsing experience.
  2. Mobile-Friendly Navigation: Simplify your website’s navigation for mobile users. Use clear menus, dropdowns, and collapsible sections to make it easy for visitors to find what they’re looking for.
  3. Page Speed: Mobile users expect fast-loading pages. Optimize your website’s speed by compressing images, minimizing server requests, and using caching techniques. This improves user experience and reduces the likelihood of users abandoning your site due to slow load times.
  4. Optimize Forms and Buttons: Ensure that form fields and buttons are large enough and well-spaced, making it easy for users to interact with them on small screens. This prevents frustration and increases the chances of conversions.
  5. Test and Monitor: Regularly test your website on different mobile devices and screen sizes to identify any usability issues. Monitor your mobile performance using tools like Google’s Mobile-Friendly Test and Search Console to address any potential problems.

By prioritizing mobile optimization, you not only enhance your website’s visibility and user experience but also align with the evolving search engine algorithms, resulting in improved rankings and increased organic traffic.

User Experience – Things to Consider for SEO

In the realm of search engine optimization, user experience (UX) plays a significant role in determining the success of your website. Search engines aim to provide their users with the best possible experience, and they consider UX signals when ranking websites.

User experience encompasses various factors that influence how visitors interact with your website, including its design, layout, navigation, loading speed, and overall usability. A positive user experience leads to higher engagement, longer visit durations, lower bounce rates, and increased conversions.

Here are some key considerations for optimizing user experience:

  1. Intuitive Navigation: Make sure your website’s navigation is clear, logical, and easy to understand. Organize your content into relevant categories and use descriptive labels for menus and links. Implement a search function to help users find specific information quickly.
  2. Clear and Engaging Design: Create a visually appealing design that aligns with your brand identity and resonates with your target audience. Use high-quality images, fonts, and color schemes that enhance readability and convey professionalism.
  3. Fast Loading Speed: Improve your website’s loading speed to minimize user frustration. Optimize images and code, enable browser caching, and leverage content delivery networks (CDNs) to deliver your website’s content quickly and efficiently.
  4. Mobile-Friendly Design: As mentioned earlier, ensure your website is fully responsive and adapts to different screen sizes. Mobile users should have a seamless browsing experience without the need for excessive zooming or scrolling.
  5. Engaging and Relevant Content: Create compelling, informative, and relevant content that meets the needs and expectations of your target audience. Use headings, subheadings, and bullet points to break up text and make it easier to read. Incorporate multimedia elements like images, videos, and infographics to enhance engagement.
  6. Optimize Conversion Funnel: Streamline your website’s conversion process by reducing friction and eliminating unnecessary steps. Use clear and prominent calls-to-action (CTAs) that guide users toward desired actions, such as making a purchase, subscribing to a newsletter, or filling out a contact form.
  7. Test and Analyze: Continuously test your website’s user experience using tools like heat maps, A/B testing, and user feedback surveys. Analyze the data to identify areas for improvement and make data-driven decisions to enhance the overall user experience.

By prioritizing user experience in your SEO strategy, you create a website that not only pleases search engines but also delights and satisfies your visitors. A positive user experience builds trust, encourages repeat visits, and leads to increased brand loyalty and conversions.

I’ll be covering other parts of SEO in the near future, so stay tuned! If anyone has any questions, please contact me today, I’d love to help you understand a bit more.

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