Web Development

Website Marketing Analysis Part 1: Building Your Toolbox

One clear sign that you are not executing your online marketing plans effectively is if you forget to tidy up those plans with the important (should be first) step of marketing analysis. Website marketing analyses don’t need to be expensive, although letting the pros handle the, otherwise raw data, will save you time and error, …

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Target Market Analysis | Driving Targeted Visitors To Your Website

Why is target market analysis important? In any kind of marketing campaign, having a firm grasp of who you are advertising to is critical. If you are marketing online, there are many devices and tactics that you should be leveraging for successfully reaching your target audience. Taking the time to correctly identify who your target …

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Organic SEO for Small Businesses | Perfect On-Page SEO Checklist

If you want to have a Search Engine Optimization (SEO) plan that is successful at driving targeted traffic to your site through search engine placement, there are two different kinds of optimization that you are going to need to focus on–on-page and off-page SEO. They both are very important in determining your ranking and determining …

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Blog and Shine: Ways to “Blog-Start” Your Morning or Any Day

Blogging for some is a task. A real chore. And this, truthfully hurts my insides somewhere just ever so slightly.. Jokes aside, it’s no secret that some people, business owners , do have a website – and love the idea of a flourishing blog – but simply do NOT have the time for it or …

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What is WordPress & Why use WordPress instead of Turnkey Services?

What is WordPress & why use WordPress instead of Weebly, Wix, VistaPrint and other Turnkey Services? It’s hard to define exactly “What is WordPress” because it’s a collection of scripts, kind of like Windows is, but WordPress runs on a server. A lot of ‘one shot’ solutions are heavily promoted today for small business websites …

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Do You Know How To Optimize Images For Web?

When optimizing images on your website for the best web-based results, there’s two major things, or entities rather, you should have in mind: optimizing for your visitors and how to optimize images for web and/or for search engines. Let’s start with the first group: your audience. User experience when visiting websites is quite obviously crucial, …

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Web Marketing Strategy Mistakes | Plus Solutions to Fix Them!

Whether you’re launching a new website or have been on the web for years—or anywhere in between—taking a clean and clear look at how your website stands, and how it’s positioned in the online marketing world will help you avoid web marketing strategy mistakes to look out for in 2012. These guidelines are perfect for …

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14 Useful Ways to Use QR Codes for Business

What are QR Codes? By now most people have noticed those funky things called QR codes–you know the futuristic looking squares popping up all around town that look like either a portal into the matrix or an alien footprint. QR codes–short for quick response–actually are considered a type of “matrix barcode,” which really only signifies …

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3 Keys to Improving Your Online User Experience

Building a brand image is one thing, but undertaking the perfection of your audience’s online user experience on your website – or maybe your web application, is an entirely different thing. Small Business Website User Experience Now, let’s take into account the circumstances that surround marketing campaigns when discussing small business web marketing strategy. May …

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3 Solid Concepts to Improve Your WordPress Site in 2016

It’s 2016 and WordPress has come a LONG way since it’s inception. Some of the basics still stick with us. WordPress – even with as much competition as you now see – is the biggest CMS ever at this point in terms of reach and use, which just means that development nearly doubles daily due to …

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