General Marketing

The Connection Between Content and Media: The Art Of Influencing

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[vc_row][vc_column][vc_column_text] Many, if not most people, syndicate content all throughout the internet. Whether it’s to Twitter, Facebook or your own website, chances are that you enjoy posting some sort of content every day online. This is the connection between content and media. This exact connection is so strong that countries entire politics are ENTIRELY controlled …

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Using Social Media for Marketing | Small Business Blogging Part 2

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Using Social Media for Marketing | Part 2: Perfecting Small Business Blogging Content In Part 2 of our mini-series on small business blogging and how you can be using social media for marketing your business, I’m going to delve right into the nitty-gritty of blogging–content writing. There are incredible benefits to blogging for business, and …

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3 Reasons Your Small Business Marketing Plan Should Be Online

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A small business marketing plan can sometimes be a complicated thing to formulate. The number of factors involved is immense, such as what avenue of advertising–print, online, television, radio, etc. Of course, there are many different factors involved in this decision, but it is our personal goal of my blog is to have a focus …

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Interactive Marketing Online: Think Outside The Screen

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Interactive Marketing Online: What’s Stopping You? Interactive Marketing involves not just conversation, but connecting with your audience. When building relationships and networking with your prospective clients, customers, and partners, you must nurture the perception of your company with both clarity and consideration. You must go beyond the ordinary and always towards the compelling. It is …

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How to Brand Your Business or Website | Brand Positioning

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How to Brand Your Business or Website? Looking for advice on how to brand your business or website? Don’t know where to begin with Brand Positioning? Positioning is all about the place a product or service you are offering falls in the minds of your customers or your targeted audience, and in relation to what …

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20 Ideas to Kick-Start Your Local Business Marketing Online

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Don’t know where to begin with marketing your local business online? At a loss for how to handle a web marketing campaign? Whether you’re just starting out, you’re lost with new technology, or the well has run dry for new ways to engage online, these ideas will surely launch your business into new places. 1. …

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Online Social Marketing Plan For New Businesses | Tips & Tricks

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Online Social Marketing Plan: Tips & Tricks for Successful Social Media Plans What does the web mean for a new business and their social marketing plan options? A lot, actually. Single-handedly though, the greatest advantage that came with the arrival of the internet is that it makes for an incredible means for communication—and for small …

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How To Develop A Marketing Strategy Using Promo Products

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All small business owners have considered using promotional items—pens, mugs, t-shirts, magnets, bags, buttons, etc. (the list could go on and on!)—but not all small business owners have jumped on the promo product bandwagon. But they should know how to develop a marketing strategy! Why You Need To Know How To Develop A Marketing Strategy For …

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Website Marketing Analysis Part 1: Building Your Toolbox

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One clear sign that you are not executing your online marketing plans effectively is if you forget to tidy up those plans with the important (should be first) step of marketing analysis. Website marketing analyses don’t need to be expensive, although letting the pros handle the, otherwise raw data, will save you time and error, …

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